How do diaper brands enter the Southeast Asian market?

Sep 2, 2023 | News

The current population of Southeast Asia has exceeded 600 million, and the population is very young. At the same time, according to the per capita birth rate of Southeast Asian women surveyed by Statista in 2020, Filipino women have 2.49 births per capita, Indonesia 2.27, Vietnam 2.05, and Malay 1.97. This means that each couple will have at least two or more children on average, and a higher willingness to have children will bring about a strong demand for diapers and maternal and child products.

First of all, it is necessary to understand the needs of the Southeast Asian market. According to Euromonitor (Euromonitor Information Consulting) data, the overall retail sales of the disposable hygiene products market in Southeast Asia will reach 6.5 billion US dollars in 2022, of which baby diapers are the largest sub-category of the Southeast Asian hygiene products market. Last year, the market size exceeded 4 billion US dollars. The year-on-year growth in 21-22 reached nearly 11%. It is estimated that the baby diaper market will exceed US$6 billion in 2027.

The second is to do a good job in digital marketing. After entering a new market, marketing is required. Tiktok or other e-commerce platforms can be used for marketing. The marketing content must have a distinctive and consistent brand tone in order to deepen the impression of consumers. During holidays, certain activities and promotions can also be carried out to attract customers and brand.

The Southeast Asian market has always been a market that Jiayue has been cultivating deeply. After all, the market has broad prospects, and the local brands in Southeast Asia are not competitive and basically rely on imported overseas brands, which gives us great opportunities. Jiayue is familiar with the market conditions in Southeast Asia. September is the activity month of Jiayue. In this month, we can provide free samples and free designs, and even provide local sales plans for the sales market. Facing such a large market in Southeast Asia, Jiayue reminds You, start as soon as possible, if you want to get more information, please contact us~Whatsapp/Tel/Wechat:0086 15980308853