Outbreak of orders from Jiayue African clients

Oct 15, 2023 | News

Recently, the African diaper market has been booming, with an increasing number of customers inquiring about and placing orders with Jiayue. What is the reason behind this? Let’s delve into it.

Market Overview

By 2023, the revenue in the baby diaper sector is expected to reach USD 3.69 billion, with an anticipated compound annual growth rate of 9.22% in the African market from 2023 to 2027. The sales volume of the baby diaper sub-market is projected to reach 930 million kilograms by 2027, with a growth rate of 5.1% expected by 2024. As of 2023, the per capita usage of baby diapers in the market has already reached 0.63 kilograms. In the current scenario of declining global birth rates, Africa stands out with a rising birth population. Influenced by the overall global economic upswing, increasing per capita income in Africa has led to a rise in per capita consumption. The top three countries in Africa, namely Nigeria, South Africa, and Egypt, contribute a GDP total of USD 1.26 trillion, accounting for approximately 50% of the entire African GDP. The top ten countries collectively contribute 80% of the total African GDP. Hence, the African market continues to show positive growth trends.

Africa’s demographic dividend is significant. In 2021, Africa’s population stood at 1.28 billion, constituting 17% of the global population, with an average age of 19.4 years, much lower than China’s 37 years and Europe’s 43 years. In Black Africa alone, there are one billion people, with an average of approximately 4-7 children per family, and those under the age of 15 make up 41% of the population. Therefore, the diaper category has gained rapid traction in Africa. Over the next three decades, the global population is expected to increase by about 2 billion people, and half of this growth will come from Sub-Saharan Africa, doubling from approximately 1 billion to 2 billion people. In the next 10-15 years, this region will have the largest workforce and the most dynamic market.

Among them, Nigeria in Africa is currently one of the most populous countries globally, and it also boasts one of the best economic foundations in Sub-Saharan Africa and is one of Africa’s largest trading markets. According to the United Nations, if the current situation persists, Nigeria’s population is projected to reach nearly 1 billion people by the year 2100. Nigeria is one of the countries with the most significant population increases in world history, expected to grow eightfold in two to three generations. With the rise in disposable income among the Nigerian populace, there is a substantial increase in the market share of diapers. From 2020 to 2025, the annual growth rate of the diaper market in Nigeria is expected to reach 13.3%.

Strength of Jiayue

Many African clients, as well as Jiayue’s existing customers, continue to place orders. With the peak season for diapers in Africa approaching, everyone is taking advantage of this opportunity to make purchases. Outbreak of orders from Jiayue African clients, more than 20 containers order got in the first week of Oct. In the next 4 months till CYN, the market will keep hot and materials price is also strong. Please prepare stock according.

Jiayue’s self-owned brand, Yibero diapers, has successfully expanded overseas and is currently in mass production. Our customers recognize the quality of our products and have confidence in the Jiayue brand, leading to large quantities of orders. We supply the baby diapers, adult diapers, wet wipes, dry wipes, sanitary napkins, underpad, pet diapers, and related raw materials, as well as OEM and ODM customization services.More details pls contact us~Whatsapp/Tel/Wechat: 0086 15980308853