Target Demographics of Wet Toilet Paper

Nov 24, 2023 | News

With the improvement of living standards, people’s awareness of hygiene has also gradually increased. Wet toilet paper is slowly becoming more popular. However, its widespread adoption is still limited, with countries like Japan, South Korea, and those in Europe and America leading in its use, while China is gradually catching up, and other regions are still in the initial stages of understanding its benefits.

Compared to traditional toilet paper, wet toilet paper shows its superiority in multiple dimensions. Firstly, from a functional perspective, it offers consumers a cleaner cleaning effect, capable of removing both visible and invisible dirt. Secondly, wet toilet paper uses a plush surface layer derived from virgin wood pulp, providing a soft and comfortable experience that surpasses dry paper.

Wet toilet paper is water-soluble and biodegradable, less likely to cause blockages, making it more environmentally friendly, which is one of the reasons for its popularity in Europe and America. Besides its eco-friendliness, wet toilet paper also has the advantage of being antibacterial. If one simply wets ordinary toilet paper, it does not have antibacterial properties, which is another reason for its widespread use in Japan and South Korea.

Target Demographics of Wet Toilet Paper

1) People with hemorrhoids, underwear staining, and sensitive skin

There’s a saying in China, “Nine out of ten people have hemorrhoids”, with a 90% incidence rate, hence the rise of wet toilet paper, effectively addressing the concerns of this group. Also, people with sensitive skin may find regular toilet paper abrasive, whereas the softness of wet toilet paper can alleviate this issue.

2) Women during menstruation

As the level of education among women increases, more attention is being paid to women’s physiological health. During menstruation, women may feel sticky down there, and wet toilet paper, with its gentle moisture, can effectively address this issue.

Jiayue believes that the global popularization of wet toilet paper is an inevitable trend. As the global economy continues to develop, the audience able to afford wet toilet paper will increase. Moreover, this category is currently a blue ocean market in sanitary products, offering significant growth potential. For products in a blue ocean market, the earlier a brand enters, the sooner it can establish its brand value.

We supply the baby diapers, adult diapers, wet wipes, dry wipes, sanitary napkins, underpad, pet diapers, as well as OEM and ODM customization services.Over the years, JIAYUE has continued to provide one-stop diaper sourcing service solutions for international customers, and keeps delivering stable and high quality products. Jiayue has helped more than five-eight clients become quite famous brand in local market,regularly repurchase more than 3/5/10/30 containers every month.

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