What are the opportunities for adult diapers?

Dec 8, 2023 | News

In just a few short years, the market for adult incontinence products has undergone significant changes, driven by further aging populations, shifts in consumer attitudes, and purchasing power among the elderly, which then gives rise to new market opportunities. This article will delve into these developments in detail.

  • Deepening Aging Problem

The consumer base for adult incontinence products primarily includes four categories: those prone to urinary incontinence due to illness, partially or fully disabled elderly individuals, pregnant and postoperative recovery individuals. Among these, partially or fully disabled elderly individuals constitute the core consumer group. According to data, by the end of the Healthy Aging Decade in 2030, the population aged 60 and above is projected to grow by 56%, from 962 million (in 2017) to 1.4 billion (in 2030). By 2050, the global elderly population is expected to more than double, reaching 2.1 billion.

2) Fastest growth in the population aged 60 and above in developing countries

Between 2017 and 2050, the population aged 60 and above in developing regions is expected to more than double, from 652 million to 1.7 billion. In contrast, developed countries will see an increase from 310 million to 427 million. The fastest growth in the elderly population is projected to occur in Africa, followed by Latin America and the Caribbean, and then Asia. Predictions indicate that by 2050, nearly 80% of the world’s elderly population will reside in underdeveloped countries.

Additionally, according to GIR data, the penetration rate of adult diapers in Japan is around 80%, in the United States it reaches 60%, while the global average is only 12%, and China is around 5%. This indicates that in underdeveloped countries, the penetration rate is not high, but the demand is strong, presenting significant market opportunities with relatively low competition. These countries are also experiencing an increase in consumer purchasing power, allowing for the sale of cost-effective products.

3) Increasing obesity rates among the elderly

As age increases, both the metabolic rate and basal metabolic rate of the human body decrease. Data shows that in 2022, the rates of overweight and obesity among the elderly are 41.7% and 16.7%, respectively, increasing by 0.1 and 2.8 percentage points compared to 2014. Additionally, based on consumer feedback, incontinence products used at night are usually one size larger to prevent leakage. Therefore, larger sizes are more comfortable and consumer-friendly for the elderly, gaining preference among consumers.

With the expansion of the elderly consumer market, increased product awareness, and the dual impact of an aging population and favorable policies, the demand for adult incontinence products continues to accelerate. This industry is poised to become a high-growth sector. Next month, Jiayue will participate in an exhibition in Hong Kong. Welcome to discover the latest innovations from FUJIAN JIAYUE SANITARY PRODUCTS CO., LTD, with a decade of expertise in Baby/Adult Diapers, Wet Wipes, Underpads, and more.

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