Is developing a private label brand for diapers a good pathway?

Jun 15, 2023 | News

“Developing a private label for diapers is considered as the ultimate profit pathway for almost all retail enterprises”. Mr. Liu Jiangwen, the General Manager of SouthKing, mentioned this at the “Pathway to 2023 New Channels and Growth Categories Conference” organized by the Baby and Maternity Industry Observer. In fact, whether it is OEM or retail, in the hygiene products industry, having a private label is the most competitive route for long-term success.

First and foremost, price is a crucial factor influencing consumer purchasing decisions, and one significant advantage of private label brands is their relatively lower prices, which enhances consumer welfare. From a retailer’s perspective, price is always one of the competitive strategies. With the increasing market share and intensifying competition in the diaper market, the price advantage of private label brands becomes evident. On the other hand, economic development and heightened awareness of social health have generated various consumer demands. The general public is no longer satisfied with ordinary diapers, and there is a growing trend towards innovative diapers. The emergence of these demands indicates that manufacturing brands need to keep pace with market changes to meet increasingly diverse needs. In the face of evolving market demands and the competitive advantage of diaper prices, developing a private label brand for diapers serves as a driving force for manufacturers’ sustainable development.

Jiayue is well aware of the current market situation and has established our private label brand, Yibero. We are currently expanding our brand internationally. We offer a range of products, including baby diapers, baby pull-up pants, baby wet wipes, sanitary napkins, adult pants, adult pull-ups, and underpads, catering to different segments of the market. Currently, our adult pants come in a 10-piece pack, and we are planning to introduce a 30-piece pack, specifically targeting the Middle East market. Jiayue’s success exemplifies the importance of developing a private label brand. As a leader in the hygiene products industry, Jiayue encourages customers with the capability to establish their own private label brands. We have assisted numerous clients in creating their own brands, gaining recognition in their respective local markets, which showcases our strength. We supply the baby diapersadult diapers, wet wipes, dry wipes, sanitary napkinsunderpad, pet diapers, and related raw materials, as well as OEM and ODM customization and one-stop services solution. Jiayue aims to enter the global hygiene products market and assist customers from around the world in achieving success. For more details, please feel free to contact us!Whatsapp/Tel/Wechat: 0086 15980308853