Market Analysis of Adult Incontinence Products

May 5, 2023 | News

Adult incontinence products are absorbent products that provide convenience for people with accidental urinary/faecal incontinence and mobility problems, including adult diapers, pull-ups and nursing pads. The adult incontinence market in China had a late start. In 1996, Vinda took the lead in introducing adult diapers to the Chinese market with the brand “Bao Da Ren”, which became synonymous with adult diaper products in China for a long time. The multinational giant opened up the Chinese market with more advanced production processes and products, which also contributed to the development of the industry.

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In the adult incontinence products market, adult diapers are dominant products, which occupy a major share of the market. The adult diapers provide more full-fledged functions than other products and are therefore favored by the majority of consumers. Also, with the improvement of living standard and people’s health awareness, people are demanding more and more quality and comfort for incontinence products, which brings opportunities for high-quality products.

According to Euromonitor, the market size of adult incontinence products in China will reach RMB 10.47 billion in 2020, with a CAGR of 21.0% in the past five years. In other countries, the adult care products market is highly concentrated, with the CR4 of the U.S. and Japanese markets reaching 74% and 87%, respectively. According to the research report, the adult incontinence products market has been maintaining a steady growth in recent years. The global adult incontinence products market is expected to reach $25 billion by 2025.

Figure: Per Capita Consumption of Care Products for the Elderly Aged 65+ in China, Japan and the US

According to GIR data, the penetration rate of adult diapers in China is only about 5%, while that of Japan is about 80%, and that of North America and Western Europe is 60-70%, with a world average penetration rate of 12%.

Figure: Global Adult Incontinence Products Penetration by Region, 2019

The adult incontinence products market enjoys a large market demand globally, while in developed countries, such as the U.S., Europe, and Japan, the market demand is more robust due to the high rate of aging and greater need for adult incontinence products. In the Asia-Pacific region and Latin America, the demand for adult incontinence products is relatively small due to the lack of a sound health care system. However, as the aging trend accelerates and people’s health awareness increases, the prospects for the adult incontinence products market are quite broad. In the future, with the continuous innovation and technology improvement of products, the quality and comfort of adult incontinence products will be further improved and the market demand will be more robust.

Jiayue has been in the sanitary products industry for more than 10 years, and is highly professional and experienced in adult incontinence products. Our adult incontinence products have been exported to Russia, Southeast Asia and other regions. Our production process is strictly in accordance with the customized requirements of our customers, and our products have been tested several times repeatedly by our QC team to ensure the safety and effectiveness. Over the years, JIAYUE has continued to provide one-stop diaper sourcing service solutions for domestic and international customers. Our professional research and development team is constantly working to create products that meet the needs of the local market, whether it is adult diapers, pull-ups, or nursing pads, to meet the needs of customers in different regions. Our own brand Yibero is now branding out to the world. As the global epidemic has been liberalized, Jiayue welcomes friends from all over the world to visit our factory to see the production process and to gain a true sense of Jiayue quality ~More details contact us!

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