Market Analysis of Baby Diapers in Africa

Aug 3, 2023 | News

Looking at the population in Africa, the continent’s unsuitable climate has led to many regions being less habitable, resulting in a relatively low population density. However, African families tend to have a higher number of children. The United Nations Children’s Fund predicts that in the future, two out of every five children worldwide will be born in Africa, signifying a shift in the global population structure. Africa, currently on a growth trajectory, is projected to reach a population of 2.4 billion by 2050, which is twice its current population. Moreover, Africa will become the only region where the working-age population continues to grow after 2035. For the baby diaper industry, this presents a vast untapped market potential.

From the perspective of the diaper market, the disposable income of the Kenyan population is increasing currently, leading to significant market share growth. This indicates that the diaper market in South Africa is expanding primarily due to consumers’ ability to easily purchase moderately priced products. Diapers hold a substantial share in Africa’s baby products export, and the rapid growth in the Central African markets presents a significant business opportunity for businesses in that region. According to trends estimated by the local market of the Central African cross-border e-commerce platforms, the import volume of locally available diapers in Africa has been increasing year by year, and the future demand is expected to experience explosive growth.

Nigeria is currently one of the most populous countries in the world and also boasts one of the strongest economies south of the Sahara and one of the largest trade markets in Africa. According to the United Nations’ projections, if the current trends continue, Nigeria’s population is expected to reach nearly 1 billion by 2100. It is one of the countries in the world with the highest historical population growth, projected to increase by 8 times in two to three generations, with a significant proportion of newborns. As disposable income among the Nigerian population continues to rise, the market share of baby diapers has seen substantial growth. From 2020 to 2025, the annual growth rate of the diaper market in Nigeria is estimated to reach 13.3%.

JIAYUE has customers from all over the country and exports to more than 70 countries, export regions and countries including Africa, Europe, USA, Southeast Asia, India, Korea, Tanzania, Kazakhstan, Chile, etc. In the meantime, every month we export more than 80*40HQ containers steadily all over the world. The African market is one of JIAYUE Diapers’ key export focuses, and it has helped numerous clients establish reputable local brands. The diaper market in Africa is a lucrative opportunity, and with the gradual rise of Africa’s economy, more people from different countries and regions will be able to afford and embrace the cost of using diapers. These untapped regions hold enormous potential, making it imperative for businesses to venture into the African market.

JIAYUE offers OEM services, tailoring diaper production and sales solutions for various businesses based on the African market. Additionally, JIAYUE has recently launched a new product under its own brand, Yibero diapers, which aligns with the current global diaper trends. We are currently expanding our brand presence internationally, so don’t hesitate to contact us for partnership opportunities!Whatsapp/Tel/Wechat: 0086 15980308853