Market Trends of Wet Toilet Paper

May 19, 2023 | News

In recent years, wet toilet paper has gained popularity, particularly in developed countries such as Europe, America, Japan, and South Korea. It is projected to lead the consumer goods industry in the forecast period from 2023 to 2030. The US market for wet paper products is expected to reach USD 286.2 million by 2023, accounting for 15.5% of the US toilet paper e-commerce market. It is anticipated that the market will continue to grow in the coming years. The expected compound annual growth rate (CAGR 2023-2027) for the next four years is 23.2%, with a projected market size of USD 659.7 million by 2027. According to data, the Chinese wet toilet paper industry has also witnessed a steady increase in market size, rising from RMB 275 million in 2017 to RMB 668 million in 2021, representing a year-on-year increase of 36.05% compared to 2020. With the rising penetration rate of wet toilet paper, the market is expected to further expand.

wet toilet paper

One of the key factors driving the growth of the wet toilet paper market is the increasing public concern for health and hygiene. In recent years, consumer purchasing behaviors and habits have been changing, especially in emerging economies like the Asia-Pacific region. Factors such as higher disposable income, greater brand penetration, and the availability of a wide variety of products on online platforms are influencing the purchasing behavior of today’s consumers. Factors like population growth in developing countries and increased awareness of hygiene will have a positive impact on the global wet toilet paper market.

Wet Toilet Paper helps ensure complete and gentle removal of bodily waste and bacteria from your skin. Truly flushable wipes (also called wet toilet tissue) are pre-wetened with a cleansing solution specially formulated to gently and effectively clean after using the toilet.Wet Toilet Paper is a more eco-friendly way to maintain personal hygiene both at home and while out and about.The raw materials is fluff pulp, It combines the convenience and effectiveness of wet wipes, with the more eco-friendly nature of toilet paper.

wet toilet paper

Many factories in China have already begun investing in wet toilet paper production equipment. Keeping up with market demand changes is an essential skill for every businessperson. Jiayue has over 10 years of experience in foreign trade export sales and understands the development trends of hygiene product markets in various regions. From product categories to product design, Jiayue can provide significant assistance. Moreover, we have helped many clients become well-known local brands. The demand for wet toilet paper is gradually increasing, making it another lucrative opportunity. We look forward to hearing from customers from various regions to learn more about the local market conditions for wet toilet paper. Our contact information: Whatsapp/Tel/Wechat: 0086 15980308853