The wet wipes market is estimated at US$ 4.4 Billion in 2022 and is projected to reach US$ 7.6 Billion by 2032at a CAGR of 5.6% from 2022 to 2032.The market is driven by the increased use of wet wipes for hygiene purposes, particularly when clean water is limited. Furthermore, the benefits of wet wipes for infection prevention, as well as their disposable nature, are attracting consumers to purchase more wet wipes. Increasing infant population, urbanization, and rising consumer expenditure on personal hygiene products are all influencing the market.
Wet wipes are segmented into baby wipes, adult wipes, household wipes, wet toilet paper, pet wipes, and more, and the baby wipes segment dominates the wet wipes market, accounting for the largest revenue share of 30.1% in 2021. The COVID-19 outbreak has doubled the global demand for wet wipes, especially in countries such as the US, India, Brazil, Russia, and the UK that have been adversely affected by the pandemic. Although the era of the epidemic has slowly passed, the market for wet wipes, especially baby wipes, is still expanding because the epidemic has made the public aware of the importance of health and hygiene.
The intimate wipes market is projected to register the fastest CAGR of 4.1% from 2022 to 2030. With the improvement of women’s social status, many women have entered the labor market around the world, which enhances their spending power and makes them aware of their hygiene habits, so various products such as feminine care wipes and scented wipes are being used. Launched to promote the expansion of the adult wet wipes market.
In recent years, flushable wet wipes (wet toilet paper) have begun to rise, which can replace traditional dry paper towels, which are more convenient and comfortable at the same time. The main raw material is fluff pulp.
Wet wipes market analysis
Global wet wipes market in emerging and mature markets, including North America, Europe, Asia Pacific, South America, and Middle East & Africa. North America dominates the market and is expected to register a CAGR of 3.3% during the forecast period. The major factors driving the market in this region are changing lifestyles of people, rising number of working women, rising trend of online retailing, and increasing disposable income. At present, the main market of wet wipes is concentrated in developed countries such as Europe, America, Japan and South Korea, because the general consumption power is relatively high, and the health awareness will be higher. Wet toilet paper has been widely recognized and commonly used in Europe and the United States in the past three years, as are alcohol wipes.
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